OmniCommerce wanted to dominate its organic search market. We helped them rapidly grow, starting with in-depth competitive research, strategic consulting, technical SEO, and UX optimization. After a strong foundation was set we focused on content creation, iteration, and promotion through link building. We achieved a 940% increase in first-page keyword rankings in 12 months with a 3:1 ROI in the first year.
New keywords ranking in the first 12 months
Increase in keywords ranking on the first page in 12 months
ROI achieved in less than 12 months from SEO with a significant level of investment
Project Overview
Business
OmniCommerce is a print-on-demand platform that helps ecommerce businesses sell locally produced products globally with fast, sustainable delivery. OmniCommerce has the largest global print-on-demand network in the industry and offers its proprietary printing facility procurement software to printing facilities to drastically increase efficiency at scale.
Problem
Though OmniCommerce grew quickly through other channels, their organic search channel was not performing anywhere near where they wanted it to. Their ambition was to solidly compete in organic search with the other major competitors in their industry within a year and to be seen as the gold standard for print-on-demand excellence globally. They also wanted to offset their paid media spend by having organic search drive just as much growth, if not more, within a year.
Solution
With our Dominance package we quickly examined OmniCommerce's total searchable market of keyword topic opportunities, analyzed their competitors' best-performing content, and then provided a strategy to facilitate significant organic growth in an accelerated timeline. Once agreed upon we set out to execute that strategy.
