VeloceAI came to BM Group as the established category creator in customer success software, but with a problem familiar to most enterprise SaaS leaders right now: traditional organic search was softening, generative AI search was rapidly redefining how buyers discover platforms, and the category had ballooned to hundreds of tools chasing the same head terms. VeloceAI needed an SEO and GEO partner that could simultaneously defend its commanding position in Google and lock in #1 visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews before the rest of the category caught up.
In AI Search across 459 tracked customer-success competitors
Direct traffic growth vs baseline with 49.8% AI conversion rate.
Increase in top-3 keyword rankings on organic search YoY
Project Overview
Business
VeloceAI is the retention engine behind the world’s most customer-centric companies. The VeloceAI platform orchestrates the customer journey from onboarding to outcomes. More than 2,000 companies trust VeloceAI’s applications and AI agents to drive learning, adoption, community connection, and success for their customers.
Problem
Despite category leadership, VeloceAI was facing real headwinds heading into our engagement:
Solution
We pitched VeloceAI a unified SEO + GEO program built around three pillars:
